KINOPOISK Х COFIX: VAMPIRE DRINKS AND DESSERT

Plus Studio and Kinopoisk, in collaboration with Cofix — one of Russia's largest coffee shop chains, created a licensed food line for the premiere of the Pishcheblok TV series' second season: Two drinks and a dessert.

On July 6, 2023, guests at the exclusive premiere of the new Pishcheblok season at Plus Dacha in Gorky Park tried the Red Berry Blood drink in a carton modeled after a special medical container. Red Berry Blood is a thick soft drink based on pomegranate and cranberry syrup with a recipe specially developed by Cofix for the premiere of the vampire TV series.

After the release of the new Pishcheblok season, the Red Berry Blood drink was introduced in Cofix coffee shops in Russia and Belarus, as well as a coffee drink called "Popcorn Latte" in a nod to the tradition of eating popcorn while watching movies and TV shows, and a dessert called "Red Velvet" packaged in a pioneer-style design.

The special menu for the second season of Pishcheblok is the second collaboration between Cofix and Kinopoisk. In early 2023, Cofix coffee shops in St. Petersburg added two themed additions to the menu for the premiere of the Grom: Boyhood movie: a shawarma created by Cofix kitchen factory chefs in St. Petersburg, and a Grom cappuccino drink.

Anna Sovetnikova, Plus Studio brand content development manager:

"As content becomes popular, it goes beyond the boundaries of its format. We see that the audience is eager to interact with their favorite characters in the real world as well as on the screen. Plus Studio is striving to create a new user experience of interacting with content, including through the launch of licensed merchandise. I think 'vampire' products based on the popular TV series that we create together with Cofix is a good example of how this idea can be carried through."

Karina Radzhabova, head of the Cofix coffee shop chain marketing department:

"The experience of collaborating with Kinopoisk as part of the Grom: Boyhood movie's premiere showed how much our audiences overlap and complement each other. Just over the first two weeks of sales, we sold more than 90% of the special drinks produced for the movie release. Special projects like this are received well by Cofix customers and help us build a strong bond with them. Special projects boost the loyalty of our regular customers and attract new ones. I believe that with the Pishcheblok TV series, we have taken our collaboration with Kinopoisk to a new level. A 'blood-filled' container has never been served as a drink before in any coffee shop in the world. We'll be preparing and pouring it in front of our guests. We're happy that Cofix has had the opportunity to collaborate with one of Russia's largest online streaming services again, and we are confident that the drinks dedicated to the Pishcheblok Season 2 premiere and the blood-red dessert will be a hit this summer."